Top 4 Benefits of a Loyalty Program

Posted 1 year ago in Articles

Did you know, loyalty programs are a proven effective and powerful marketing strategy to build your business and your brand, and to grow a loyal customer base. A well-designed loyalty program is directed at both existing and potential customers.

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Here are top 4 reasons running a loyalty program is important for your restaurant – no matter the size, scale or budget.

 

1. Keep ’em coming back!

A loyalty program rewards frequent customers and keeps ’em coming back. It’s way smarter and more cost-effective to retain existing customers than to acquire new ones. A good loyalty program is key.

 

2. Win back “lost” customers

Want to get back customers who haven’t visited your restaurant in a while? Loyalty programs let you reach out to “inactive” customers and entice them back with exciting and valuable rewards.

 

3. Create “Fans” and “Brand Ambassadors”

You can’t beat “word-of-mouth” as a marketing strategy. It’s far more effective than any promotional advertisement could be. Customers enrolled in a loyalty program spread the word to family and friends.

 

4. Build Relationships

Loyalty programs help you build long-term value-based relationships with your customers.